Overview 2016-05-15T15:03:10+00:00

From its founding in 1990 when Mr. Asif Merchant designed the first footwear for the aspirational and fashion centric women globally, Catwalk has become leading premium brand with a pan India presence.

The organization’s vision, mission and brand values are rooted in this endeavor.


To be the aspiration of fashion-conscious worldwide.


To become a globally respected fashion brand through:

  • Inspiring design: creating products that are at the cutting edge of fashion and drive trends
  • Memorable experiences: to build associations and store experiences that carry the brand’s fashion signature
  • A culture of excellence: developed through strong brand values of integrity and service and a commitment to fashion
  • Compelling marketing: Building strong emotional connections with consumers worldwide through fashion

The Catwalk brand is defined by:

  • Innovation: Creativity, style, trend-setting
  • Integrity: Transparency, truthfulness
  • Quality: dependability, durability, trust
  • Passion: commitment, responsiveness, dedication, pride
  • Open-mindedness: flexibility
  • Social Responsibility: commitment towards society and the environment

Today, the business built upon this brand is distinguished by:

  • Multi-category competency
  • Omni-Channel expertise
  • National Reach: operations in markets throughout the country
  • A unified, passionate and seasoned management team

The Group management and their teams are challenged with the responsibility of maintaining the integrity and vitality of this extraordinary brand while continuing to develop a business which remains relevant to ever-evolving markets and consumer tastes.

The following pages outline Catwalk’s strategy under each of its five key strategic themes:

  • Leveraging the Franchise
  • Intensifying Value Brand Development
  • Accelerating Shop-in-Shop led growth